About Niwini

A quieter, more beautiful way to play

At Niwini, we believe that the most meaningful toys are the ones that endure — not just in quality, but in the memories they help create. Founded in 2026 by Badr Hamzi and based in London, United Kingdom, Niwini was born from a simple conviction: children deserve toys that are beautiful, purposeful, and built to last.

Our story

The idea behind Niwini began with a question many thoughtful parents ask: how do we give children something truly enriching in a world saturated with plastic and noise? Inspired by Montessori-style learning, founder Badr Hamzi set out to create toys that invite children to explore, imagine, and grow — away from screens.

What started as a passion for meaningful, hands-on play became a carefully considered collection of minimal design plush toys and wooden toys. Every piece is selected with intention.

What we believe

• Minimal design: Clean lines and considered proportions.
• Timeless aesthetic: Toys designed to remain relevant for years.
• Craftsmanship: Every detail matters, from plush stitching to the smooth finish of a wooden arc.

Who we make these for

Niwini is made for parents of toddlers and young children who want screen-free, hands-on play and Montessori-influenced toys made from natural materials.

Our products

Plush toys

Soft, minimal, and made with care, our plush animal toys are suited to nursery styling, gifting, and everyday cuddles.

Wooden toys

Our wooden range supports stacking, sorting, and creative play. These pieces are as beautiful on display as they are in active use.

A word from us

We are a small, dedicated team — real people who care deeply about what we put into the world. We are proud to be a registered UK business, operating with transparency and a genuine commitment to our customers.

Get in touch

We would love to hear from you about a product, an order, or what we do.

• Email: Support@niwini.com
• Phone: +17162320327
• Hours: Monday to Friday, 8:00 AM – 4:00 PM GMT
• Response Time: Within 48 hours
• Address: 10 Broadway, SAN ANTONIO, Texas 78215, United States